SuiteCRM Marketing Automation Solutions

Consumers are now using multiple media platforms to gather data and stay up-to-date, making it difficult for your CRM to effectively keep track of these. Marketing automation, however perfectly complements your CRM and allows businesses to optimize their processes and engage customers across multiple channels. It offers ease in process and data management and increases the effectiveness and efficiency of the sales and marketing team by saving time on administrative tasks, delivering messages with the right content to the right audience, closing deals faster through increased automation and increasing revenue and profits.

Emails are the principal communication channels with potential leads. With an automation tool, you can test your email content, create beautiful email templates that match your product specifications, preview your emails across platforms and devices and do advanced email reporting. You can easily set up drip campaigns and send highly targeted emails to groups of leads, contacts, and accounts at preprogrammed times and frequencies while tracking engagement metrics. Marketing automation in CRM incorporates email marketing functionality and then expands on it by customizing content interactions through logic workflows.

Marketing automation lets you easily build custom landing pages and call-to-action pages (CTA) according to your unique goals and in line with your brand. Landing pages are especially useful for lead generation and help increase conversion rates through targeted promotion. You can market multiple products to audiences using highly customized landing pages with specifically targeted content.

Marketing has evolved significantly over the years and marketing automation helps marketers effectively deal with this ever changing landscape. It enables marketers to identify and reach out to prospects at the right time and convert them to leads. They can nurture these leads to further push them down the sales funnel. Marketing can define rules for scoring and aggregating lead behaviors and characteristics. This lets them effectively prioritize and assess the quality of the leads before passing them along to sales. Even if a lead has been deemed “cold”, marketing automation can help nurture them through targeted content and emails until they become sales-ready.