Odoo: The Best CRM And ERP Combination Out There


The mark of a successful business enterprise is the way it manages its internal processes to work together seamlessly as one. From order management, accounting, and human resources, to Customer Relationship Management (CRM) and beyond, all subunits that together make a business whole, must work in tandem and produce an efficient organization. 

This is why most businesses feel the need to use Enterprise Resource Planning (ERP) software. ERP integrates the various functions that make a business whole into one comprehensive system which streamlines the operations and makes data accessible to all within the organization. 

ERPs store data like purchasing history, billing and shipping information, inventory, and accounting information. In other words, all the data generated during the overall business processes. CRMs, too, store relevant data, however, they are mostly concerned with pipeline management, generating leads, tracking sales, and keeping up with the customer service relationship. 

Most businesses employ two parallel software to meet their desired CRM and ERP needs. Odoo CRM, however, comes with an innovative combination of the two to allow its users to get the most out of their data and seamlessly collaborate to boost productivity. Let’s find out exactly how Odoo brings the best of ERP and CRM together on its platform!

Odoo As An ERP

As an open-source ERP, a plethora of Odoo Integrations comprehensively manage business operations. These include:

Sales Management 

With the Odoo Sales module, vendors can organize their sales and classify them in an order of a hierarchy. New orders can be created and existing ones can be reviewed. Once a sale is completed, the invoicing and the delivery of products can be automatically launched. 

Warehouse Management

This module allows vendors to manage multiple warehouses and structured stock locations. For each warehouse, the inbound and outbound goods are kept track of, as well as their stock locations. In this way, the inventory is kept track of and delivery orders can be chosen. 


Odoo enables its users to keep track of the Bill of Materials during the manufacturing process at various levels. With the manufacturing module, users can track work orders and plan actions using the ‘Make to Stock’ or ‘Make to Order’ fields. The module also allows for repair management for the products.

Project Management

As a well-equipped module, Odoo project management allows you to manage tasks and orders in an organized fashion, without any limitations. It allows users to handle multiple sub-projects at a time, manage or prioritize tasks, and communicate with customers via email. Upon completion of a task, the module also allows for its invoice creation.


The accounting module manages tasks like the accounts receivable, general ledger, tax management, accounting costs, bank transfers, budgets, and assets management. Other important tasks include reviewing financial indicators, analytic controls as well as statements. With so many built-in functions to manage their accounts, users are able to efficiently streamline their business processes and move from one module to the next when handling a transaction.

Point Of Sale (POS)

Using POS, from within a single module, users can manage all points of sales operations such as inventory, cash registry, invoicing, and sales. This allows vendors to observe all the operations from one place and keep track of the inventory.

Purchase Management

Users can track the supplier’s quotations during any transaction and convert them into purchase orders. The purchase management module provides multiple methods to monitor invoices and track receipts. Other features include locking or canceling a purchase order, request manager approval for expensive orders, and determine when to pay the bills using 3-way matching.

Odoo As A CRM

Odoo CRM comes equipped with the most useful features required to manage customer relationships, see through all the leads, and manage the pipeline. As an innovative CRM solution, Odoo CRM has its fair share of unique features.

In the leads module, vendors can create campaigns to automatically send tailored emails to the lead segment. The leads can also be scored based on the user’s own defined criteria, with a total score assigned to each lead in order to evaluate it. Leads can also be imported easily using Odoo’s column matching tool. Other features include defining your own rules to assign leads, using one of the five call-to-actions to optimize lead acquisition and the online availability of marketing apps to boost lead acquisitions.

As far as the opportunities module is concerned, users can schedule and manage activities or calls and create a log of every exchange. One of the biggest features in this module is the pipeline management. With a drag and drop feature and a clear view of opportunities in different phases, users can set up different stages for each sales team, archive lost opportunities, and create sub-stages to better manage the tasks. The pipeline can be customized and the next actions can be planned. This module allows for 360-degree visibility of all the leads and opportunities.

Other Odoo CRM features include a ‘Customer’ module to keep a list of all the clients served, along with their details. Efficient communication is also enabled in Odoo via email gateways, VoIP, and custom alerts. On top of all that, the dashboard view provides a comprehensive summary of the way the business is being operated.

Benefits of Odoo ERP And CRM Integration

The union of the two platforms yields many benefits and Odoo is at the top of the list when it comes to providing every single one of those benefits. 

The data from one platform can be used for the other to get a better understanding of the bigger picture, in terms of the internal situation of the business processes as well as the external aspect of customer satisfaction. With the integration, information always stays up-to-date and users can get new and innovative ideas to use their data to enhance their productivity in a manner that would yield unprecedented benefits for the business. 

With the data at hand, companies can make better predictions and inferences when it comes to shipping dates, product demands, and inventory management. The customers can be given more accurate quotes and leads can be pursued with better marketing strategies.

With so much information available at hand, users have every chance to assist their clients with all their needs and quell any concerns and queries with a data-backed solution. The integration also streamlines operations within the organization since similar data needs to only be entered once. Automatic workflows in the CRM also help operations between the CRM and other modules work smoothly.

The Bottom Line!

Odoo CRM, integrated with its ERP capabilities, is a comprehensive solution to manage businesses that are given every chance of success and profit due to the sheer ease of carrying out day to day operations. Using the best of the features available on both ends, users can benefit infinitely and keep their business efficient and streamlined. RT Dynamic can assist you in this regard by its Odoo support and integration facilities. Leverage our expertise today to get the best business results!

RT Dynamic is an Official Odoo CRM Experts firm. From Odoo CRM IntegrationCustomizationMigration, and Support, we are a one-stop-shop for all your CRM needs. Get in touch now for a FREE Business Analysis. We will be glad to assist you!

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