Facebook Lead Ads Integration with CRM Platform


According to Statista, there were 2.45 billion monthly active users on Facebook in the third quarter of 2019. This means you must leverage Facebook to attract consumers and skyrocket your business growth.

The best part is that advertising on Facebook is simple and efficient. Lead capturing has become easy with Facebook Lead Ads as it ensures a seamless form filling process for the leads. With pre-populated forms, people simply tap the call-to-action button on the ads and you get all their relevant information to nurture the lead and win a deal.

Hence, finding high-quality leads was never this easy and you can use the data to optimize your sales pipeline with Facebook Lead Ads and CRM integration.

Why You Must Integrate Facebook Lead Ads with CRM Software?

Imagine this: you spend a huge amount on Facebook advertising for your business but don’t achieve the expected ROI. This means you were able to generate leads but couldn’t nurture them to close deals. This is where CRM integration with Facebook Lead Ads plays a key role.

The less time you take to follow-up a lead, the better. Therefore, it is important to convert leads into prospects timely, so you don’t lose potential customers and keep your business growing. The next step is to understand the needs of the customer and deliver exceptional results that solve their problems.

Therefore, if your Facebook Lead Ads is not integrated with the CRM software, you must be losing a lot of qualified leads. It also results in monetary losses and stops your team from accessing leads in real-time to deliver results that will create an impact.

Benefits of CRM and Facebook Lead Ads Integration

Access Leads in Real-Time

With Facebook Lead Ads, you can collect leads across different devices and get the contact information to engage them and eventually close the deal. Now, with CRM and Facebook Lead Ads integration, you can access leads in real-time. This will allow you to have all the data stored and organized in your CRM to take quick action and drive high profits.

Eliminate Manual Data Entry

Cut down the hassle of manually entering data from your Facebook Lead Ads to other business software or excel sheets. With CRM and Facebook Lead Ads integration, you will have all your required data such as name, email, contact information, address, preferences, etc. instantly in your CRM to qualify a lead.

Nurture Leads to Win More Deals

With the data in your CRM, you can streamline the customer journey with marketing by sending personalized emails and tracking customer behavior. This will ensure that you hit the ground running and leads don’t slip through the cracks.

Therefore, nurturing leads with drip campaigns in the CRM software will keep your company on top of your potential customer’s mind and help in winning more deals. Moreover, CRM software will also help your sales team to optimize the sales pipeline. 

Maximize the Value of Leads

If you are investing in lead generation, it is important to ensure the value maximization of the leads by giving them offers or value propositions that will influence them to contact you. Therefore, by having all records of leads from Facebook Ads in your CRM, you can determine the customer behavior and strategize accordingly for future marketing campaigns.

Increase in Conversion Rate

Usually, businesses strive to increase their conversion rates and drive high profits to stay ahead of the curve.

However, despite huge investments in lead generation and running marketing campaigns, companies aren’t able to maximize their revenue.

The solution: Use the CRM software and integrate it with your Facebook Lead Ads. This will allow you to engage better with the leads and answer all their queries timely, resulting in an increase in sales.

High ROI with Fast Response

You need to build efficient and engaging ads to get the right leads. After lead capturing from Facebook advertising, it is important to engage them timely. The process does not stop here as you need to have integrated marketing efforts and that’s where CRM integration with Facebook Lead Ads can help you in maximizing your ROI.

Which Is the best CRM for Facebook Lead Ads Integration?

Being free and an open-source platform, SuiteCRM is the best CRM for Facebook Lead Ads integration. It is user-intuitive, flexible with third-party integrations and can be customized to mirror your business needs.

Many companies are already leveraging SuiteCRM to stay ahead of their competitors and to streamline their business processes. Therefore, SuiteCRM is your best bet to capture more leads, drive high profits, close more deals and deliver meaningful customer relationships.

It’s A Wrap

By integrating Facebook Lead Ads with CRM software, you can make the most of your leads by engaging them in real-time and drive actions that result in closing more deals. So, what are you waiting for? Cut the delay and take your business to greater heights of success with SuiteCRM.

RT Dynamic, being an Official SuiteCRM Partner firm, is proficient in the provision of services including SuiteCRM Migration, Integration, Customization and Support.   Get in touch by filling out the Contact form. We will be glad to assist you!

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