Last Week’s Highlights: Agentforce Pricing, New Acquisition

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Salesforce Summer '25: Key Updates

The Salesforce Summer '25 release just dropped and it’s packed with AI-first upgrades. From smarter automation to faster insights, the focus is clear: simplify workflows and boost productivity. If you use Agentforce, these changes are especially relevant.

Agentforce Enhancements

The latest Agentforce update brings deeper Salesforce Agentforce integration with Einstein Copilot and Data Cloud. Users can now auto-prioritize tasks and respond to leads with real-time AI suggestions. This helps eliminate distractions and manual effort across sales pipelines.

Other new Agentforce features include enhanced UI, stronger analytics, and tighter sync across service tools. It’s a big step toward a more responsive, all-in-one sales platform.

Impact on Users

If you're already using the Agentforce platform, expect smoother workflows and faster insights. The update improves daily operations: less toggling, more doing. For teams, this means fewer delays and more time focused on clients, not the CRM.

Impact on Users

Agentforce Pricing Sees Big Changes

Salesforce has revamped its Agentforce pricing to offer more flexibility and scalability. The introduction of Flex Credits and a per-conversation fee model allows businesses to align costs with actual usage, making Agentforce Salesforce integration more accessible and cost-effective.

Introduction of Flex Credits

The new Flex Credits system is a consumption-based model where each Agentforce action consumes 20 credits, equivalent to $0.10 per action. Businesses can purchase 100,000 Flex Credits for $500, enabling them to scale AI usage across various departments without renegotiating pricing or forecasting volume. 

This model is designed to provide real-time insights into consumption through Salesforce's Digital Wallet, allowing for better planning and control over spending .

Per Conversation Fee Structure

In addition to Flex Credits, Salesforce offers a straightforward per-conversation fee model. Each interaction with an autonomous agent is priced at $2, with volume discounts available for organizations with high engagement needs. 

This pricing structure facilitates easier piloting of AI solutions without substantial initial investments, allowing businesses to scale at their own pace .

Implications for Businesses

These pricing changes make Agentforce Salesforce integration more accessible and cost-effective. By aligning costs with actual usage, businesses can experiment with AI deployments without significant upfront investments. 

This flexibility encourages broader adoption of AI-powered solutions, enabling companies to enhance efficiency and customer service while maintaining control over expenses.

Implications for Businesses

Dreamforce 2025 Registration Now Open

Dreamforce 2025 is officially set for October 14 - 16 in San Francisco and online via Salesforce+. Dubbed the world’s largest and most trusted AI event, it promises three days of innovation, inspiration, and Agentforce transformation.

Register here

Early Bird Specials

Secure your spot now with the launch special priced at $999, offering a $1,300 savings compared to the full conference pass. This deal is available until June 12, while supplies last. Registering early also grants access to the best hotel rates and early session reservations.

What to Expect

Attendees can look forward to keynotes from global leaders, hands-on training sessions, and exclusive previews of upcoming Agentforce features. The event will showcase groundbreaking innovations, real customer success stories, and opportunities to connect with experts across various industries.

Here's a snapshot of what to expect:

Feature Details
Keynotes Insights from Salesforce leaders and industry experts
Breakout Sessions Over 1,500 sessions across products, roles, and industries
Hands-on Trainings Interactive workshops and demos
Agentforce Innovations Deep dives into the latest Agentforce capabilities
Networking Opportunities Connect with peers, partners, and Salesforce experts
Virtual Access via Salesforce+ Stream sessions live or on-demand from anywhere

With a focus on AI and Agentforce, Dreamforce 2025 is set to be an unmissable event for professionals looking to stay ahead in the evolving digital landscape.

Dreamforce 2025 Registration Now Open

Salesforce Buys AI Startup Convergence

Salesforce has announced its acquisition of Convergence.ai, a London-based AI startup renowned for developing adaptive AI agents capable of navigating complex digital workflows. This strategic move aims to bolster Salesforce's Agentforce platform, enhancing its capabilities in automating intricate tasks and improving user adaptability. 

Acquisition Announcement

On May 15, 2025, Salesforce signed a definitive agreement to acquire Convergence.ai. The startup specializes in AI agents that can perform complex, human-like tasks in dynamic digital environments, adapting in real-time to challenges such as pop-ups, errors, and UI changes. 

Strategic Importance

The acquisition of Convergence.ai is a significant step in advancing Salesforce's Agentforce platform. By integrating Convergence's technology, Salesforce aims to enhance its AI agents' ability to handle sophisticated workflows, thereby improving automation and adaptability across its services.

Integration Plans

Salesforce plans to incorporate Convergence's technology into the Agentforce platform through several key initiatives:

  • Enhanced AI Capabilities: Integrating Convergence's adaptive AI agents to improve real-time decision-making and task execution.
  • Workflow Optimization: Utilizing Convergence's technology to streamline complex digital workflows, reducing manual intervention.
  • Scalability: Expanding Agentforce's reach by leveraging Convergence's solutions to cater to a broader range of industries and use cases.

These integration efforts are expected to play a central role in advancing Salesforce's AI strategy, enabling more intelligent and responsive services for its users.

Salesforce Buys AI Startup Convergence

AI Behind Ongoing Tech Layoffs?

Current Trends

The integration of AI technologies, particularly in automation and large language models, has led companies to reassess their workforce needs. Positions in areas like customer service, data entry, and IT support are increasingly being automated, reducing the demand for human labor in these roles. 

For instance, companies such as Shopify and Duolingo have implemented policies requiring managers to justify human hires over AI, reflecting a broader trend of AI adoption replacing traditional job functions.

Expert Opinions

Industry leaders are expressing concern over the pace at which AI is impacting employment. Dario Amodei, CEO of Anthropic, warns that AI could eliminate up to 50% of entry-level white-collar jobs within the next five years, potentially raising unemployment rates to 20%. 

Similarly, experts from the World Economic Forum's Jobs Initiative study indicate that 44% of worker skills will be disrupted in the next five years due to AI advancements, highlighting the urgency for reskilling and adaptation.

Future Outlook

The long-term impact of AI on employment remains a topic of debate. While some argue that AI will create new opportunities and industries, others caution that without adequate preparation, the displacement of workers could lead to significant economic and social challenges. 

The key to mitigating these risks lies in strategic planning, investment in education and training, and the development of policies that ensure a fair transition for affected workers.

AI Behind Ongoing Tech Layoffs?

FAQs: Agentforce Release 2025

What is the Agentforce release 2025?

The Agentforce release 2025 is Salesforce’s newest update to its AI-powered platform. It adds new features and flexible pricing to improve digital labor capabilities.

How does the new Agentforce pricing model work?

Salesforce introduced Flex Credits, a scalable pricing system. Businesses pay per conversation, making Agentforce pricing more flexible and cost-effective.

What are the key features of the Agentforce platform in 2025?

The 2025 Agentforce platform offers advanced AI, better integrations, and customizable workflows to fit various business needs.

How will the Convergence.ai acquisition affect Agentforce?

Salesforce’s purchase of Convergence.ai will boost Agentforce with smart AI agents that handle complex tasks, increasing automation and efficiency.

When and where is Dreamforce 2025 taking place?

Dreamforce 2025 runs October 14-16 in San Francisco, with virtual options. Early bird registration is open until June 12.

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