HubSpot Updates June 2025 dropped and they’re a big deal. Think smarter AI, cleaner data, and tools that just get what you need.
From auto-merging duplicate contacts to new ways of building journeys, HubSpot’s rolling out major time-savers. Whether you’re a marketer, manager, or admin, there’s something in here for you.
This month’s focus is all on AI that actually helps, smoother admin control, and better campaign personalization. Let’s dig in.
HubSpot CRM Updates That Stand Out
Auto Merge Duplicate Records
Duplicate contacts clutter your CRM and confuse your team. The new Auto Merge Duplicate Records feature uses built-in intelligence to detect and merge similar entries. You get cleaner data without lifting a finger.
Basic Record Cloning
Ever recreated a deal or ticket from scratch just because it was similar? With Basic Record Cloning, you can duplicate records in one click. It's perfect for recurring processes or similar client setups.
Email Custom Properties
Need to track if a contact prefers newsletters, product updates, or event invites? Email Custom Properties allow you to define your own labels and segment your audience precisely. It’s a quiet but powerful personalization upgrade.
URL Property Type
No more broken or inconsistent URLs in custom fields. The URL Property Type now formats and validates links automatically. Whether it’s for CTAs, partner pages, or demo links - your data stays clean.
AI-Powered Enhancements in June 2025
Backfilling AI Workflow Descriptions
Tired of guessing what a workflow does? With Backfilling AI Workflow Descriptions, HubSpot now auto-generates clear summaries. It’s a simple way to document processes without manual effort.
AI Lookalike Lists for Ads
HubSpot can now build AI Lookalike Lists based on your best-performing audiences. It helps marketers reach new prospects with similar behaviors. More reach, less guesswork.
New Breeze Copilot Beta
The Breeze Copilot Beta is like having an assistant inside HubSpot. It offers real-time, contextual suggestions across Sales, Marketing, and Service Hubs. Less clicking around, more getting things done.
HubSpot Deep Research Connector
Say goodbye to browser tab overload. The new Deep Research Connector pulls in AI-powered research directly inside HubSpot. Whether it's market trends or competitor info, it’s right where you work.
Sales & Marketing Specific Updates
Explore Paths in Customer Journey Analytics
HubSpot now lets you visualize how contacts move through your funnel. With Explore Paths, see drop-off points, optimize high-intent flows, and improve conversions. It's an insight you can act on instantly.
Edit/Delete UTM Values on Campaigns
Launched a campaign with the wrong UTM? You can now edit or delete UTM parameters in HubSpot. This small change gives you flexibility and saves messy reports.
Commerce Hub’s Automated Sales Tax Collection
If you’re selling online, HubSpot’s Commerce Hub now auto-calculates sales tax based on buyer location. It helps you stay compliant across regions without manual tax setups.
Content & Website Management Improvements
Use Custom Page Templates in Content Remix
You can now Remix content using your own page templates. This gives your AI-generated content a consistent branded look. It’s a win for teams focused on design and speed.
Email Editor Upgrades
The updated email editor now offers drag-and-drop ease and more flexible content blocks. Whether it’s dynamic personalization or layout control, building emails feels way less clunky.
Updates Admins Will Appreciate
New Standard Sandbox (From Safe Testing to Confident Launches)
The new Standard Sandbox now lets you deploy directly to production. No more rework or risky live edits. Admins can safely test changes before going live.
Improved Permissions for Campaigns & Reporting
If rolled out to your portal, campaign and reporting permissions now offer better granularity. That means users get access to what they need and nothing more. It’s a smart move for governance and cleaner team workflows.
FAQs
What are the biggest HubSpot updates from June 2025?
The most helpful changes are the AI Copilot, automatic duplicate merging, Lookalike Lists for ads, and the Deep Research Connector. These features help teams work faster and make smarter decisions with less manual effort.
How do I start using HubSpot’s new AI tools in 2025?
You can turn them on from Settings → Beta Features. Most tools, like Copilot, are available in Professional or Enterprise plans.
Will I get the new updates if I’m not using all Hubs?
Not every update applies to all Hubs. For example, Commerce Hub tools and Copilot are only in certain plans. Always check your tier for availability.
Is Auto Merge available in my HubSpot plan?
Auto Merge is included in Professional and Enterprise tiers only. It's automatic, but customization is limited.
Can I use custom templates with Content Remix now?
Yes! HubSpot now lets you use your own branded templates in Content Remix, making repurposing easier than ever.
Final Thoughts - What This Means for Your Team
The June 2025 HubSpot updates bring real productivity gains, better compliance tools, and more control over personalization. From AI-driven automation to flexible campaign tracking and smarter templates, every team from marketing to admin has something to gain.
Now’s a great time to review your user permissions, explore beta features, and see where you can unlock more value across your Hubs.
Need help implementing these changes or training your team?
Talk to RT Dynamic. We’re here to make your HubSpot experience easier, smarter, and more efficient.
