Bridging ERP and CRM for Enhanced Operational Efficiency

By

15 Oct 2025

About the Client

The client, a technology solutions provider, wanted to strengthen its operational ecosystem by integrating its in-house ERP platform with Salesforce Professional Edition.

The goal was to achieve seamless data synchronization between the two systems and improve visibility across departments, enabling real-time decision-making and more efficient business operations.

Challenge

Before integration, the client’s ERP and Salesforce systems operated independently - resulting in disconnected workflows and inconsistent data.

They faced several challenges:

  • Data Synchronization Complexity: Difficulty aligning ERP data with Salesforce objects due to dependencies, validation rules, and relational mapping.
  • Manual Data Handling Risks: Reliance on manual uploads led to frequent data entry errors and inconsistencies.
  • Integration Logic Complexity: Complex business rules required multi-layered data transformation before syncing with Salesforce.
  • Lack of Real-Time Updates: Departments often worked with outdated information, delaying responses and strategic decisions.
  • Error Monitoring Gaps: No built-in mechanism for tracking integration failures or maintaining logs for troubleshooting.

These limitations created friction across departments, making it difficult to maintain a single source of truth for operations.

Solution

RT Dynamic’s integration team designed a custom ERP–Salesforce bridge to automate data flow and ensure reliability.

Key Components:

  • Middle Server Setup: Developed a PHP-based middle server to handle API communications securely and efficiently.
  • JONAL API Integration: Connected with the client’s ERP system using its exposed JONAL API to retrieve and process business data.
  • Custom Data Mapping: Built dynamic mapping logic to transform ERP data into Salesforce-compatible formats while respecting object hierarchies and validation rules.
  • Integration Logic Layer: Implemented conditional data processing to handle complex business scenarios and dependencies.
  • Error Handling & Monitoring: Added robust logging mechanisms to capture integration errors, ensuring transparency and quick troubleshooting.

The integration ensured real-time synchronization between ERP and Salesforce while maintaining full data integrity and traceability.

Impact

  • 85% improvement in data accuracy - automation replaced manual entry, eliminating inconsistencies.
  • 70% enhancement in workflow efficiency - real-time sync enabled smooth inter-departmental collaboration.
  • Scalable architecture - modular PHP bridge design supports future integrations and system extensions.
  • Higher visibility & decision-making speed - teams gained instant access to unified, up-to-date information.

Results

With the successful ERP–Salesforce integration, the client achieved:

  • Unified data flow across departments and systems
  • Elimination of operational bottlenecks caused by data silos
  • Faster business processes and reduced human dependency
  • A scalable foundation for automation and future digital transformation initiatives

The bridge now serves as a central integration layer, empowering the client’s teams to work from a single, accurate data source - ultimately driving smarter operations and sustainable growth.

Connect your business systems for smarter operations.

Build seamless integrations between ERP and CRM platforms to eliminate data silos, enhance accuracy, and boost efficiency.

Talk to Our Integration Experts →

Need Help? Get Free Consultation


    By clicking on Submit you agree to our Terms & Conditions

    Send me news and updates

    Get in touch



      By clicking on Submit you agree to our Terms and Conditions

      Send me news and updates

      Contact Information

      • California
      • 795 Folsom St, San Francisco,
        CA 94103, USA
      • +1 415 800 4489
      • Minnesota
      • 1316 4th St SE, Suite #203-A,
        Minneapolis, MN 55414
      • 1-(612)-216-2350
      • info@rtdynamic.com