HubSpot has announced the launch of its deep research connector, marking a new phase in CRM innovation. In partnership with OpenAI, this release integrates ChatGPT with real-time customer data to generate instant, actionable insights. It’s designed to help businesses of all sizes analyze, interpret, and act: faster than ever before.
The integration lets teams across marketing, sales, and service access context-rich answers using natural language. With over 250,000 SMBs already relying on HubSpot, this move brings AI into the heart of everyday decisions. According to the company, the connector offers a complete view of the customer journey without complex tools or technical teams.
Here’s how the HubSpot deep research connector works, what makes it different, and why it matters now.
The Need for Smarter Customer Relationship Management
In today's fast-paced digital era, businesses need direction. A traditional CRM gives you storage; the HubSpot deep research connector gives you strategy. It helps turn customer data into real-time insights and action.
Teams can now ask questions in plain English and get responses powered by ChatGPT. That means smarter decisions without waiting on reports or analysis. For growing SMBs, speed is no longer a luxury but is essential.
AI Meets CRM for SMBs
With the new technology, HubSpot is helping SMBs tap into AI without the steep learning curve. Whether it’s marketing, sales, or service, small teams can now work like big ones. The connector delivers a powerful layer of intelligence, without the need for technical resources.
By embedding context into every query, the tool makes answers more specific and useful through awareness. That’s a big win for companies trying to stay competitive.
A Unified Source of Truth
More than 250,000 companies already rely on HubSpot as their source of truth. The connector strengthens that trust by offering a complete view of the customer journey. Every team sees the same story, just from their own lens.
This unified data fuels smarter workflows across departments. From lead scoring to retention plans, every insight comes from the same reliable core. In short, your CRM just got a serious upgrade.
A Milestone Collaboration: HubSpot x OpenAI
HubSpot has officially launched the first CRM deep research connector built with OpenAI. This marks a major leap in how businesses interact with their CRM data using ChatGPT. It’s more than a feature - it’s a full-on shift in how teams access knowledge.
The connector acts like a real-time analyst, translating complex data into clear business direction. And it’s available inside tools your marketing, sales, and service teams already use. That means no new platform to learn, just smarter results, faster.
Empowering Non-Technical Teams with Smart Tools
The goal? Empowering everyday users, especially those on small teams, to work like experts. With natural language queries, even non-technical staff can get deep answers in seconds. From identifying risks to spotting opportunities, it’s all just a question away.
The interface is designed to be easy to use, even for people with zero analytics experience. By connecting directly to your HubSpot account, it pulls in only the CRM data you’re allowed to see. And with smart prompts, it can even suggest the next best actions.
Karen Ng on Leading Through the AI Shift
According to Karen Ng, SVP, Product, Partnerships at HubSpot, this is about more than convenience. It’s about helping companies adapt and thrive through the ongoing AI shift. She shared;
“We’re building tools to help teams lead, not just keep up.”.
By removing the need for dedicated data resources and saving valuable time, the connector levels the playing field. It allows deep analysis without data scientists, and that’s a huge win for growing companies. The outcome? Better decisions, and ultimately, better outcomes.
Deep Research Gets Easier
Setup in Minutes: How It Works
Getting started with the HubSpot deep research connector is refreshingly simple. Customers can enable it directly in ChatGPT, select HubSpot as the data source, and sign into their account. From there, any user in the organization can start asking smart questions.
- Toggle the connector directly in ChatGPT
- Sign in once and ask natural-language queries
- Works instantly for teams across the org
There’s no setup delay or complex configuration but just switch it on and start exploring.
Built with Trust and Admin Control
To maintain trust, HubSpot has included detailed admin controls from the start. Each sales rep only sees the CRM data they’re allowed to access, including deal pipeline data. It’s a precise, permission-based experience that fits how teams already work.
- Permission-based access to CRM data
- Admins can manage who gets access and where
- Sales reps only see what they’re assigned to
This ensures that insights stay relevant and secure, without sharing sensitive details.
Security Meets Simplicity
Just as important, no CRM data is used for AI training in ChatGPT. That’s a major advantage for companies prioritizing privacy and data control. You get the power of AI without exposing your most valuable information.
- No data used for model training
- Enterprise-level security baked in
- Simple to activate, safe to use
HubSpot designed the connector to be both effective and secure.
AI-Powered CRM Insights Tool
With the launch of the new HubSpot CRM connector, go-to-market teams can now tap into doctorate-level research and analysis in seconds. Whether you’re in marketing or sales, you can ask advanced questions and act immediately. The tool brings advanced strategy right into everyday workflows.
Marketers can quickly identify highest-converting cohorts from recent contacts. They can then generate a nurture sequence to boost engagement and launch an automated workflow, all inside HubSpot. It’s fast, focused, and entirely driven by AI-powered recommendations.
For sales teams, it’s about smart targeting. You can segment your target companies by annual revenue, industry, and technology stack. Based on that, the tool reveals the best opportunities for enterprise expansion and enables direct prospecting from the results.
This kind of precision was once reserved for teams with large analytics budgets. Now, HubSpot makes it available to anyone with a prompt.
Revolutionizing Customer Data Analysis
The HubSpot deep research connector is transforming how teams approach customer success. It helps identify inactive accounts with growth potential and generates targeted plays to re-engage them. You can revive your entire pipeline from one smart query.
In the Customer Success Workspace, teams get AI-driven recommendations to boost retention efforts. By combining context with behavior, the tool turns guesswork into strategy. These aren’t generic tips but insights customized to your actual customers.
- Revive dormant accounts using AI suggestions
- Retain customers with targeted success plays
Support teams benefit too. By analyzing seasonal patterns in ticket volume by category, teams can forecast staffing needs for the upcoming quarter. That means no more reactive planning, just confident, proactive scaling.
- Forecast seasonal demand via ticket trends
- Handle support spikes using Breeze Customer Agent
Breeze Customer Agent activates when needed, helping manage unexpected bursts in support tickets. As Nate Gonzalez, Head of Business Products at OpenAI, says, these smart workflows unlock faster, sharper responses for everyone.
Marketing Automation Meets AI
Rollout & Availability
The HubSpot deep research connector is now available to all eligible customers with a paid ChatGPT plan. It’s part of a growing effort to bring intelligent automation to everyday work. Teams can start using it without delays or extra onboarding.
- Available to all paying ChatGPT users on HubSpot
- Included in most plan tiers across regions
Language Support and Plan Tiers
ChatGPT supports multiple languages, making the tool useful for teams around the world. It responds to the language used in the prompt, with no setup needed. Whether you're in the EU or other regions, support is already built in.
- Multi-language support via ChatGPT
- EU: Team, Enterprise, Edu | Other regions: Pro, Plus, Team, Enterprise, Edu
Who Can Use the Connector?
The connector is included across various tiers, making it accessible to both startups and large teams. Whether you're on Team, Enterprise, Edu, Pro, or Plus, you can start using it today. It’s one more way HubSpot is making automation smarter and easier.
FAQs
What is the HubSpot deep research connector?
The HubSpot deep research connector is a new integration that lets users run AI-powered queries on their CRM data via ChatGPT. It turns raw customer data into meaningful insights across marketing, sales, and service teams.
How does the ChatGPT integration with HubSpot work?
Once enabled, users can ask natural language questions in ChatGPT, and it pulls real-time answers from their HubSpot CRM. The connector brings in full customer context to power smarter workflows.
Can non-technical users use the connector easily?
Yes, the connector is designed for non-technical users. It’s easy to activate, and questions can be asked in plain English without any coding needed.
Is the connector secure and compliant?
Absolutely. Only users with the right permissions can access relevant CRM data, and no data is used for AI training. HubSpot built the connector with trust and compliance in mind.
Is this feature available in the EU and other regions?
Yes. The connector is available in the EU for Team, Enterprise, and Edu plans and in other regions for Pro, Plus, Team, Enterprise, and Edu plans.
Which tiers of HubSpot and ChatGPT support the integration?
All HubSpot customers with a paid ChatGPT plan across supported tiers - including Team, Enterprise, Pro, Plus, and Edu - can use the integration.
