MailChimp Email Marketing Integration for SuiteCRM
By Katy Robinson
Starting off as a side project funded by various web-development jobs in 2001, MailChimp has evolved into one of the world’s leading marketing automation platforms. Their innovative solution allows businesses and individuals around the world to craft beautiful marketing emails, set up automated messages, and launch targeted ad campaigns. It helps promote sales and marketing alignment, making it easy for the two departments to communicate and collaborate. Furthermore, if you have less than 2000 subscribers, you can use it for absolutely free.
Why integrate SuiteCRM and MailChimp?
SuiteCRM makes for a great way to manage all your customer interactions. However, when it comes to email marketing you may want to be able to get more out of it. Perhaps, you are already using SuiteCRM and MailChimp but are tired of having to maintain each of these amazing platforms independently or maybe you are just looking for a CRM that plays nice with your MailChimp. Well, wonder no more because SuiteCRM and MailChimp integration is the answer to all your email marketing woes.
SuiteCRM and MailChimp integration – What exactly do you get?
Bidirectional Target List Syncing
Seamlessly synchronize your SuiteCRM accounts, contacts, leads and targets with your MailChimp subscribers’ list and back from MailChimp to a SuiteCRM module of your choosing. You can easily set what goes where using a simple but effective configuration menu. This helps eliminate your need for manually entering data from one list to another and any chances of duplicate entry.
MailChimp reports in SuiteCRM
MailChimp gives you great visibility into the effectiveness of your marketing campaigns. You can see exactly how many people opened your email campaigns and what they clicked. Now you can view all of this information conveniently inside SuiteCRM, identify what works and what doesn’t and improve your campaigns going forward.
Marketing Campaigns Dashlet
You can monitor active marketing campaigns in real time and gain effective insights into your marketing endeavors and subscribers in a neat dashlet designed specifically for SuiteCRM.
Lead Scores Dashlet
MailChimp assigns scores and ranks all your leads based on various behaviors and their interactions with your campaigns and deals. The MailChimp integration for SuiteCRM neatly summarizes this scores and presents them neatly tucked away in a readily accessible dashlet.
SuiteCRM and MailChimp integration is a no-brainer for anyone curious about and looking to boost their marketing performance. You can easily gain finer details into your prospects and customers and save countless hours upgrading, importing and maintaining target lists independently.
RT Dynamic is an official SuiteCRM partner and can help you out with all your SuiteCRM integration and customization needs. If you want to learn more about MailChimp integration or need free consultation, be sure to contact us. We would be happy to help you.